Complete Work Experience

Cal Athletics, Berkeley, Calif.

Assistant Director, Athletics Communications October 2021-current

  • Creates and executes long- and short-term strategic communications plans for the women’s volleyball, men’s & women’s track & field and men’s gymnastics teams at a Power 4 institution, increasing visibility of athletes and the larger brand to a global audience

  • Provides complete press, public relations and social media coverage for my assigned teams, also assisting for other teams as needed to ensure consistent production and messaging across the department

  • Collaborates with digital, creative, marketing and development units to produce and execute original content that promotes teams and increases audience affiliation with individual athletes

  • Creates and maintains print materials for assigned sports such as game notes and record books to provide audiences with complete background knowledge

  • Collaborates with external media outlets (such as the Associated Press, NBC Sports Bay Area, San Francisco Chronicle and Pac-12/ACC Networks) to promote compelling storylines and coordinate interviews with coaches and athletes

  • Writes additional enterprise pieces for Cal Sports Quarterly magazine and CalBears.com, engaging both print and digital audiences

  • Supervises workers in digital content creation, photography, videography and stat crew to ensure comprehensive coverage of athletics contests

  • Spearheads award program submissions to further promote the achievements of athletes and coaches

  • Led initiative and helped gather materials used in the collaborative production of a tribute video that resulted in a 12% engagement rate – 9% higher than the average Instagram rate

  • Led promotion of three Olympic medalists, four world medalists, two NCAA Champions and two world records

  • Led promotion of a finalist for The Bowerman (collegiate track & field’s top honor) as well as three additional semifinalist campaigns

Women in Sports & Events, Inc. – Seattle Chapter, Seattle, Wash.

Marketing Board Member – Social Media Liaison January 2021-October 2021

  • Collaborated with the other members of the board to effectively plan and execute a marketing and social media strategy to drive interest in the newly-formed Seattle Chapter of WISE, a national organization with thousands of members

  • Created visual and print content for social media to promote the new chapter and increase engagement and enrollment

USA TODAY SeahawksWire, Seattle, Wash.

Guest Contributor June 2019-April 2021

  • Wrote short time-sensitive articles about the Seattle Seahawks that spanned a variety of topics such as instant post-game analysis, human interest stories and mock drafts for an audience of thousands

Seattle University Athletics, Seattle, Wash.

Graduate Assistant for Communications August 2018-June 2020

  • Provided complete press and social media coverage for the men’s & women’s cross country, men’s & women’s track & field, men’s & women’s tennis and men’s & women’s golf teams at a Division I institution

  • Collaborated closely with coaches and staff of each assigned team to ensure depth and accuracy of coverage

  • Answered media requests and coordinated interviews with local newspapers to promote athletes and coaches to a larger audience

  • Completed additional tasks for non-assigned sports to ensure successful execution of in-venue operations, broadcast production and online messaging

Great Dog, Seattle, Wash.

Front of House/Business Administrator April 2016-August 2018

  • Processed personal information for hundreds of clients and managed data spreadsheets to ensure smooth business operations

  • Processed dozens of orders, appointments and financial transactions on a daily basis to ensure customer satisfaction

  • Independently researched products to make informed recommendations to new customers

  • Supervised teams of 3-4 individuals in retail shoppe to perform necessary day-to-day functions of the business

The Summit at First Hill, Seattle, Wash.

Server August 2015-February 2016

  • Took orders, helped prepare meals and completed miscellaneous tasks in a fast-paced environment to ensure resident satisfaction

  • Prepared dining area, storage area and kitchen before meal times to establish maximum efficiency in service processes

  • Cleaned dining area, kitchen, and equipment after meals to maintain a sanitary environment for food preparation and service

University of Washington Intercollegiate Athletics, Seattle, Wash.

Washroom Equipment Operator June 2015-August 2015

  • Performed laundry services (delivery, washing, & record-keeping) for the University of Washington football team and the Intramural Activities Building to provide athletes and coaches with clean clothing and accessories for practice

  • Cleaned equipment and ensured functionality to maintain efficiency

Jefferson County YMCA, Port Townsend, Wash.

Site Aide July 2015-July 2015

  • Oversaw a variety of pedagogical literacy and musical activities for three-week summer camp to ensure a continued environment of learning for young children

  • Supervised children on playground and during meal times to maintain overall camp safety

  • Consulted and interacted with parents of campers to ensure customer satisfaction

Group Leader June 2012-August 2012

  • Prepared group activities for summer camps to present a structured program for enrolled children

  • Instructed and entertained campers in classroom and playground activities to encourage involvement

  • Prepared snacks and cleaned camp facility and restrooms to maintain a sanitary and enriching environment

  • Consulted and interacted with parents of campers to ensure customer satisfaction

Education

Seattle University, Seattle, Wash.

Master of Sport Business Leadership, June 2020

· Coursework included: Doctoral-level data analytics based on sport consumer surveys, composition of a corporate partnership proposal, presentations on the ethics and leadership styles of current sport professionals, composition of a professional-level sport sustainability proposal

Sports Management Worldwide, Portland, Ore.

Sports Broadcasting, Certificate, 2018

·      Training included: Play by play announcing, weekly shows, pre-game and post-game interviews, selling advertisements and on-air experience with Integrity Sports Network

(Mentored by Brian Wheeler, Portland Trail Blazers Play-By-Play Radio Announcer and Scott Moore, iTalk SEC Network Host.)

Reference: Dr. Lynn Lashbrook, President, Sports Management Worldwide, 503-445-7105

University of Washington, Seattle, Wash.

English, June 2015

Additional Skills/Honors

  • Featured in College Sports Communicators’ “Writing ideas and strategies from a trio of Stabley Writing Contest winners” (July 2023)

  • Cal Sports Quarterly – Spring 2023 Cover Feature (“Throwing His Weight Around”)

  • 2022 Fred Stabley, Sr. Writing Award – District 8 Winner (“More Than A Leader”, Cal Sports Quarterly Summer 2022)

  • Three-time Fred Stabley, Sr. Writing Award – District 8 Runner-Up

  • Seattle University Dean’s List

  • University of Washington Dean's List

  • Westmont High School Honor Roll

  • Electoral delegate for Precinct 107 in Washington State

  • Current member of the Walnut Creek Concert Band

  • Former member of the University of Washington Husky Marching Band (5 years)

  • Former member of the University of Washington Alumni Band

  • Proficient in Adobe Creative Suite and Microsoft Office programs

  • Experienced in AP Style

  • Volunteered with Greyhound Pets, Inc. (2021)

  • Volunteered as a backup Public Address Announcer for University of Washington Tennis events (January 2012 – March 2012)

  • Volunteered at Kirkwood Animal Hospital (2010)

  • Music Tutor (2010)